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40 minutes | MP3 320
Music data has the objective power to reduce uncertainty in a creative industry. But it’s a polarizing conversation: you’re either a "data" or "gut" person. There is no need to choose.
With data-savvy speakers from across the music industry, we’ll discuss how artists, labels and other industry players are harnessing data in the global marketplace and how it has (and has not) changed the way they operate tactically and strategically. From understanding the playlist ecosystem to measuring fan engagement to practical applications, we'll explore dangerous pitfalls and learn to develop a data-friendly mindset.
Our goal is for you to walk away feeling empowered to use music data to strengthen what you do, not to replace it. Because while data is a great friend, you’re still the boss.