Recorded Live At
60 minutes | MP3 320
Wednesday, 12 – 12:25 PM: India Spotlight: Understanding Listening Behaviors and Local Market Dynamics
India is a vibrant and complex music market experiencing massive growth driven by local listeners as well as fans around the globe. The market is driven by a close relationship to the Bollywood film industry and the unique need to cater to 22 official languages which creates variances in music popularity by region. This presentation by Nielsen will provide new insight into the Indian music market, the composition of the country’s listeners and their behaviors relating to streaming music and video.
Presenter, Helena Kosinski, Nielsen Music